Hi, I'm Johan. I'm a digital designer crafting thoughtful, intuitive digital experiences.

Hi, I'm Johan. I'm a digital designer crafting thoughtful, intuitive digital experiences.

By combining user insights, behavior patterns, and clear visual systems, I turn complex workflows into intuitive, user-centered products that are effortless to use.

By combining user insights, behavior patterns, and clear visual systems, I turn complex workflows into intuitive, user-centered products that are effortless to use.

What I do

From flows to systems I make digital experiences clear useful and memorable

UX & UI Design
  • User journeys and wireframes

  • Prototypes for web and mobile

  • Accessibility and responsive layouts

  • Usability & Accessibility (WCAG)

UX & UI Design
  • User journeys and wireframes

  • Prototypes for web and mobile

  • Accessibility and responsive layouts

  • Usability & Accessibility (WCAG)

UX & UI Design
  • User journeys and wireframes

  • Prototypes for web and mobile

  • Accessibility and responsive layouts

  • Usability & Accessibility (WCAG)

Visual Identity
  • Logo and brand systems

  • Typography and color palettes

  • Design tokens and UI kits

  • Consistent visuals across platforms

Visual Identity
  • Logo and brand systems

  • Typography and color palettes

  • Design tokens and UI kits

  • Consistent visuals across platforms

Visual Identity
  • Logo and brand systems

  • Typography and color palettes

  • Design tokens and UI kits

  • Consistent visuals across platforms

Data-Driven Design
  • Product & User Analytics

  • Conversion Optimization (CRO)

  • A/B Testing & Experimentation

  • User Behavior & Funnel Analysis

Data-Driven Design
  • Product & User Analytics

  • Conversion Optimization (CRO)

  • A/B Testing & Experimentation

  • User Behavior & Funnel Analysis

Data-Driven Design
  • Product & User Analytics

  • Conversion Optimization (CRO)

  • A/B Testing & Experimentation

  • User Behavior & Funnel Analysis

Content & Marketing Assets
  • Newsletters and email templates

  • Campaign landing pages

  • Social media graphics

  • Banner ads and presentation slides

Content & Marketing Assets
  • Newsletters and email templates

  • Campaign landing pages

  • Social media graphics

  • Banner ads and presentation slides

Content & Marketing Assets
  • Newsletters and email templates

  • Campaign landing pages

  • Social media graphics

  • Banner ads and presentation slides

Trusted by professionals

Feedback from those I’ve worked with closely and honestly

Feedback from those I’ve worked with closely and honestly

  • Mark S. Rasmussen

    CEO & Co-Owner @ iPaper A/S

    I had the pleasure of working with Johan for almost six years. As our sole UX designer, he grew technically and approached UX holistically. Well liked, he built strong relations and a positive team culture.

  • Rune Mai

    CEO @ Spiir A/S

    Johan is intelligent, driven, and well-liked. At Spiir, he took initiative designing for both Spiir and Nordic API Gateway, collaborating across teams. He has the qualities you want in a designer.

  • Lars Kjær

    Co-founder @ Backpackerlife

    Johan quickly proved himself as a skilled graphic and UX designer. He integrated seamlessly, contributing to user journeys, web design, and visual tasks. His attitude, engagement, and quality of work made a real difference.

  • Isabel Johnston

    Communications Consultant @ ijcommunications

    Johan helped me launch my consultancy site with great insight into audiences and functionality. He has an eye for design, strong ideas, and always meets deadlines. I’d love to work with him again.

  • Janne Bjørnæs

    Business Development Team Manager @ iPaper A/S

    Johan is kind, always ready to help, and has a great sense of humour. He’s known for his playful nature, which makes the office a more fun and welcoming place. Any team would be lucky to have him.

  • Shellie B. Christensen

    Co-founder @ Aglance Solutions

    Johan is an enthusiastic team player who listens well and delivers quickly on mockups and concept design. During his internship, he eagerly took on tasks beyond his core skills, showing strong potential to grow with a team and adapt to an organization’s needs.

  • Mark S. Rasmussen

    CEO & Co-Owner @ iPaper A/S

    I had the pleasure of working with Johan for almost six years. As our sole UX designer, he grew technically and approached UX holistically. Well liked, he built strong relations and a positive team culture.

  • Rune Mai

    CEO @ Spiir A/S

    Johan is intelligent, driven, and well-liked. At Spiir, he took initiative designing for both Spiir and Nordic API Gateway, collaborating across teams. He has the qualities you want in a designer.

  • Lars Kjær

    Co-founder @ Backpackerlife

    Johan quickly proved himself as a skilled graphic and UX designer. He integrated seamlessly, contributing to user journeys, web design, and visual tasks. His attitude, engagement, and quality of work made a real difference.

  • Isabel Johnston

    Communications Consultant @ ijcommunications

    Johan helped me launch my consultancy site with great insight into audiences and functionality. He has an eye for design, strong ideas, and always meets deadlines. I’d love to work with him again.

  • Janne Bjørnæs

    Business Development Team Manager @ iPaper A/S

    Johan is kind, always ready to help, and has a great sense of humour. He’s known for his playful nature, which makes the office a more fun and welcoming place. Any team would be lucky to have him.

  • Shellie B. Christensen

    Co-founder @ Aglance Solutions

    Johan is an enthusiastic team player who listens well and delivers quickly on mockups and concept design. During his internship, he eagerly took on tasks beyond his core skills, showing strong potential to grow with a team and adapt to an organization’s needs.

  • Mark S. Rasmussen

    CEO & Co-Owner @ iPaper A/S

    I had the pleasure of working with Johan for almost six years. As our sole UX designer, he grew technically and approached UX holistically. Well liked, he built strong relations and a positive team culture.

  • Rune Mai

    CEO @ Spiir A/S

    Johan is intelligent, driven, and well-liked. At Spiir, he took initiative designing for both Spiir and Nordic API Gateway, collaborating across teams. He has the qualities you want in a designer.

  • Lars Kjær

    Co-founder @ Backpackerlife

    Johan quickly proved himself as a skilled graphic and UX designer. He integrated seamlessly, contributing to user journeys, web design, and visual tasks. His attitude, engagement, and quality of work made a real difference.

  • Isabel Johnston

    Communications Consultant @ ijcommunications

    Johan helped me launch my consultancy site with great insight into audiences and functionality. He has an eye for design, strong ideas, and always meets deadlines. I’d love to work with him again.

  • Janne Bjørnæs

    Business Development Team Manager @ iPaper A/S

    Johan is kind, always ready to help, and has a great sense of humour. He’s known for his playful nature, which makes the office a more fun and welcoming place. Any team would be lucky to have him.

  • Shellie B. Christensen

    Co-founder @ Aglance Solutions

    Johan is an enthusiastic team player who listens well and delivers quickly on mockups and concept design. During his internship, he eagerly took on tasks beyond his core skills, showing strong potential to grow with a team and adapt to an organization’s needs.

Let’s build something that makes sense

Whether it’s from scratch or a smarter version of what you’ve got, I’m ready to help

Whether it’s from scratch or a smarter version of what you’ve got, I’m ready to help

© 2025 Johan Kaaber