iPaper Flipbooks
Redesigned the user experience of iPaper Flipbooks to support global retail teams in turning static PDFs into interactive, conversion-friendly catalogs
About
iPaper Flipbooks turn static PDFs into interactive, mobile-friendly experiences designed to engage users and drive action. By enhancing traditional catalogs with features like clickable links, embedded videos, and lead capture forms, Flipbooks help businesses get more value from their existing content.
Used by global retailers and brands, the platform supports both marketing and e-commerce goals by bridging the gap between inspiration and conversion. Teams value iPaper for its ease of use, fast publishing, and ability to extend the life and impact of digital brochures.
My role focused on improving the user journey across key flows, from upload to publish. I introduced clearer navigation patterns, reduced friction in core actions, and ensured consistency across components, all while maintaining the flexibility needed by content-heavy teams.
Key Contributions
Simplified core workflows from upload to publish
Introduced modular, scalable UI components
Reduced support load by improving usability
Aligned design with real user needs through continuous feedback
Collaborated across Product, Support, and Customer Success
Industry Feedback
“Using iPaper we can publish our weekly online catalogs in 27 different markets without any complexity.”
— Kasper Dorby, JYSK
“Thanks to iPaper, we're able to manage our promotions entirely within our ecommerce team. This has improved our flexibility and speed to market significantly.”
— Oğuz Ergen, Rossmann
“It’s very simple and intuitive to set up and publish new catalogs… The customer care team is always very helpful and incredibly competent.”
— Brian Klindt, Fleggaard