Project Horizon
Horizon automates data-driven campaign asset creation, cutting manual work and boosting creative efficiency for marketing teams.
About
Horizon is an innovative platform designed to revolutionize digital and print campaign asset creation. By leveraging data-driven strategies, Horizon automates the transformation of user interaction data into personalized and engaging campaign materials, significantly reducing the manual effort traditionally required to produce print PDFs.
The platform addresses the common pain points of marketing and design teams, enabling them to shift focus from repetitive production tasks to strategic creativity. Retailers praised Horizon for drastically improving their catalog production process, describing it as transformative and highly efficient.Stage 2. Design Strategy
Formulated a redesign strategy that prioritizes a simplified user flow, enhanced data visualization for goal tracking, and new features to foster community engagement among users. Developed a detailed design roadmap, categorizing changes into short-term fixes and long-term enhancements, to guide the redesign efforts effectively.
Key contributions
Developed UX/UI Kits and comprehensive design systems.
Executed market analysis and created detailed user journey maps.
Conducted extensive wireframing, prototyping, and graphic design.
Industry Feedback:
"You're disrupting the entire catalog production. Flipping everything on its head!"
CMO, Global Electronics Retailer
"This is &%#!-ing smart. When can we start testing?"
Senior Digital Marketing Specialist, Global Electronics Retailer
Key Outcomes
Automated creation of personalized campaign materials.
Significant reduction in manual production time.
Enhanced customer engagement and higher conversion rates.